Mosaic contains 14 groups and 51 types which segment the australian population to further understanding of your customers and target audiences, their. Experian marketing services mosaic usa is a householdbased consumer lifestyle segmentation system that classifies all u. From an area classification system to individual classification. Geodemographic profiles experians segmentation systems have been appended including mosaic sociodemographic. Mosaic is experian s consumer geodemographic classification of the population into a number of. Building on a 30year track record of identifying changes in the structure of uk society, mosaic creates an easy to understand segmentation that allocates individuals and households into groups and detailed types allowing you to make sure that you can send relevant communications. Experians mosaic usa is a householdbased consumer lifestyle segmentation system that classifies all u. Experian marketing services mosaic usa is a householdbased consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages. Experian enables marketers to tap into mosaic globals. Mosaic usa is part of a global segmentation network that classifies more than 2 billion people worldwide. Mosaic is experian s most comprehensive crosschannel consumer classification, built for todays hyperconnected world. We have taken account of the breadth and depth of information that experian marketing services has to offer.
Experian s mosaic usa proprietary household segmentation system makes understanding your customers easy. Personalise your communications with experian s mosaic. Consumers are creating large amounts of data every day, and youre capturing it at every moment. Mosaic is experians most comprehensive crosschannel consumer classification, built for todays hyperconnected world. Mosaic public sector is actionable whether you are raising awareness of an initiative, such as individual electoral registrations, looking to change behaviours or ensuring that resources are devoted to those who need them most, mosaic public sector can be integrated into your current system to inform decisions. The consumer classification solution for consistent cross. Mosaic usa consumer lifestyle segmentation by experian. Worldcat is the worlds largest library catalog, helping you find library materials online. Analyze groups and types by key demographics and attributes such as age, gender, income and presence of children. With the latest demographic and behavioural trends, it gives an accurate reflection of the south east asia consumer of today, and tomorrow. While this information can be leveraged and used to your advantage, often it doesnt provide you with some of the most important insights you need going beyond the. Organizations leverage the mosaic global network of more than 28 countries to unify consumer definitions around a common customer language. Experian marketing services mosaic usa is a householdbased consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate. In this example we used information from experians mosaic segmentation tool.